life is too short for sweaty synthetics
& too brilliant for boring basics
Wool for Every Day is your guide for discovering the best wool products, curated by an Australian wool professional who knows the super fibre inside and out: breathable, renewable, odour-resistant, and endlessly comfortable.
Silfra Ponds
Small-batch Merino Sheep & Wool in Central Victoria
Shop the collection
iO Merino x Wool for Every Day Collab
Meet Sam
Award winning Australian Woolbroker & Wool Advocate
Why wool?
Wool is one of the most sustainable and high-performing materials on the planet. It’s natural, biodegradable, and renewable. These qualities that make it a fantastic choice for anyone looking to reduce their environmental impact and support their health without sacrificing comfort or style. Not only does wool help regulate your body temperature, it also absorbs moisture, keeping you dry and comfortable all day long.
I’m committed to showcasing wool products that align with these values, whether they’re sustainably sourced or made with the highest craftsmanship.
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