in partnership with io merino
FROM THE BLOG
TO YOUR WARDROBE
The Essentials Collection
Three styles, two fits, one statement about the world’s most perfect fibre.
Made by Australian wool experts.
● Australian Wool ● AUS/NZ Free shipping
Lightweight . Breathable . Temperature Regulating . Odour Resistant . Australian Merino . Made for Every Day . Low Wash
Temperature regulating and odour resistant.
Structured base layer that won’t let you down.
Dress it up. Or don’t.
Buy via our partner, IO Merino
Men’s Tee
100 + Free AUS/NZ Shipping
Men’s Polo
120 + Free AUS/NZ Shipping
FAQ
GOOD QUESTIONS.
BETTER ANSWERS.
Everything you need to know before clicking through to IO Merino.
Where do I actually buy the products?
All purchases happen on iomerino.com — our partner. Click any ‘Shop’ button on this page and you’ll go straight to the matching It’s Wool product on their store. Checkout, payment and delivery are handled by IO Merino.
How does sizing work? Do they fit true to size?
The Essentials Collection comes in two fits. IO Merino has a detailed size guide on each product page with measurements in cm. If in doubt between sizes, the cut is designed to be slightly relaxed — go with your usual size for a true fit.
How do I care for Merino wool?
Wear more, wash less. Air out between wears — merino’s natural fibres stay fresh on their own. When it’s time to wash, use a gentle cycle, cold water, wool-friendly detergent. Lay flat to dry. Skip the tumble dryer.
Where do you ship?
IO Merino ships worldwide with express options. Australian/NZ order are free. Shipping costs and delivery times are shown at checkout on iomerino.com.
What if I need to return something?
Returns are managed by IO Merino under their standard return policy — full details on iomerino.com. Reach out to their team and they’ll look after you.
Is this real Australian Merino?
Yes. IO Merino sources premium merino from Australian growers and produces garments designed for everyday wear. That’s exactly why we partnered with them.
🔑🔓Psst, want to level up?
Meet the Raglan. For the purists only. Composed entirely of Superfine Australian Merino Wool, 180gsm Midweight Long Sleeve.
Limited run.
115 + Free AUS/NZ Shipping
CLAIM YOUR FREE
LIMITED-EDITION PIN.
Drop your email and we’ll send your code for a free It’s Wool collector pin — yours with any IT’S Wool x IO Merino purchase.
I’m Samantha — the voice behind Wool for Every Day. Years inside the Australian wool industry have shown me what truly makes great wool wearable.
That’s why I partnered with IO Merino: a brand obsessed with the same fibre I am. The Essentials Collection is the result — pieces I’d wear every day, made by people who know wool inside out.
● 15 years in the Australian Wool Industry
● Award winning wool broker, auctioneer
● Boutique Merino farmer in Central Victoria
